Specialising in producing bespoke in-store video infomercials and an academy that turns demonstrators into demonstration artists is central to Wow! Stuff.
“We are passionate about driving higher sales per square foot for our retail partners and Hamleys is the embodiment of theatrical and experiential shopping. Yes it’s the most competitive arena for demonstration and in-store videos but if you can cut it at Hamleys, you are considered the cream of the demonstration crop,” said Richard North, CEO.
“We have partnered with Hamleys for nearly 10 years and we have invested with them to perfect our offering so it’s not been an overnight success but a gradual process of perfecting what works and noting what doesn’t. We are excited about rolling out to Hamleys fast growing franchises across the globe.”