Adrian brings with him over 20 years of toy industry experience and is credited with being instrumental in the set up and development of the Smoby business in the UK. He has also held senior sales positions at Golden Bear, Hy-Pro and Rudolf Stein.
Adrian will manage the Re:creation sales team and lead all sales initiatives across the company’s brand line-up which includes Razor, Air Storm and a number of significant new launches such as the Razor Crazy Cart, Zip Stix, Stretchkins, Bright Light Pillow and the recently acquired Magic Choc Chocolate Picture Maker.
Michael Lehrter, chief executive of Re:creation, said: “I am delighted that Adrian has decided to join us to head up our sales function. This is an exciting time in our development and Adrian brings a wealth of knowledge and experience that will be invaluable as we continue the drive to put our brands at the heart of our business and strive to deliver exceptional customer service across the whole trade.”
Adrian added: “Not only does Re:creation have a great team in place and an enviable brand portfolio, there are some truly innovative initiatives and launches in the pipeline which I am very excited about. This is a truly incredible time to be joining this dynamic business.”