NEWS

Re:creation builds on its portfolio with Engino

Published on: 31st July 2018

Re:creation has entered into an agreement with Engino to exclusively distribute its range of high quality construction sets in the UK.

The Engino brand is a globally established player in the world of STEM play, and Re:creation will leverage its expertise in sales and marketing to grow distribution and awareness for the brand here in the UK.

Re:creation marketing director Jonathan Kirkley commented: “The quality of the Engino product shines through and this well-thought out range more than delivers on its promise to introduce children to core STEM principles while having fun. The strong theming offers stand out at retail and it is clear there has never been a better time to shine the spotlight on this brand in the UK. The brand helps children to think outside the box quite literally, with well researched and curriculum relevant added value content – the value speaks for itself.”

Supporting Re:creation in its aim of growing distribution of the Engino brand, Kaye’s of Cardiff will continue to be sole UK wholesale supplier for the product range, building on its success in supplying independent buying groups such as Toymaster and AIS.

From first availability in Europe in 2007, the Engino brand has continued to grow and is now available in around 50 countries. Designed and manufactured in Cyprus, the patented construction play system enables children to build large scale creations with relatively few pieces. The brand raises the bar in STEM learning in conjunction with construction play and each set is supplied with extensive, high quality content, such as facts, quizzes and challenges, supporting curricular learning goals. Further online activities can be accessed to expand on the learning.

Among the themes available in 2018 are Jurassic Earth, Greenhouse, Sea Exploration and Safari Park, as well as a JCB licensed collection.

For further information please contact the Re:creation sales team on 0118 973 6222.

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