NEWS

re:creation introduces Air Storm

Published on: 19th October 2012

The three products in the Air Storm launch line-up include the Z-Curve Launcher, Z-X Crossfire, and the Zing Shot.

The Air Storm range features items that have recently sold under the Zing Air brand name exclusively in the independent sector.

The collaboration between Zing Toys and re:creation will see these products offered exclusively under the Air Storm name with a fully integrated marketing campaign, which will include TV, throughout 2013.

Mary Captieux, re:creation’s brand manager, said: “In all our focus group tests, Air Storm products met universal approval for their ‘straight from box’ simplicity and performance. The Air Storm Z-Curve Launcher in particular always amazes kids and it came as no surprise that it won Toyology’s UK Outdoor Blaster Toy of the Year award for 2012, ahead of Nerf. This product will be a huge hit because it really delivers.”

RECENT ARTICLES

Friday Blog

A Christmas miracle …it’s the Friday Blog!

UK suppliers aghast at hike in container rates

Exclusive: Indie retailers gear up for final weeks of Christmas trading period

Asmodee to support thesis studying cognitive effects of board gaming

Warning to customers over Christmas delivery times and final order dates

Sanrio and Mattel partner for Hello Kitty collection

Mastermind Toys invites suppliers to its Play Preview

Exclusive: Sam Muxworthy, ‘The Girl from Aunty’, on setting up an eCommerce business

Exclusive: 8th Wonder discusses plans and preparations for Christmas and 2021

The Entertainer donates 22,000 toys to the Big Toy Appeal