The Air Storm range features items that have recently sold under the Zing Air brand name exclusively in the independent sector.
The collaboration between Zing Toys and re:creation will see these products offered exclusively under the Air Storm name with a fully integrated marketing campaign, which will include TV, throughout 2013.
Mary Captieux, re:creation’s brand manager, said: “In all our focus group tests, Air Storm products met universal approval for their ‘straight from box’ simplicity and performance. The Air Storm Z-Curve Launcher in particular always amazes kids and it came as no surprise that it won Toyology’s UK Outdoor Blaster Toy of the Year award for 2012, ahead of Nerf. This product will be a huge hit because it really delivers.”