NEWS

Re:creation set to distribute Jiffpom Cutelife in the UK

Published on: 8th February 2019

With over 30m social media followers, Jiffpom has been hailed as “one of the most recognisable influencers of modern time.”

Re:creation is expanding its portfolio with the addition of Jiffpom Cutelife. Following an agreement with global toy licensee Brandable, the company will be UK distributor of the first collection of toy products based on Jiffpom, often credited as ‘the world’s most followed dog’.

Launched in 2018 by the iconic Insta-famous dog Jiffpom, Jiffpom Cutelife collectibles and plush offer a variety of Jiffpom styles so kids everywhere can take him home for playtime. Among the launch lines in the UK are 10″ collectible plush toys. Available in a variety of styles including Pajama Party and Unicorn, the line reflects Jiffpom’s passion for fashion and is expected to be available for retail from April.

Re:creation General Manager, Adrian Mayes, said: “Jiffpom is simply a phenomenon. He has a social following most celebrities would envy and is a friend to the stars too. He might be small in size but he is undeniably huge in fame. The toy collection offers the perfect way for Jiffpom fans to enjoy him at home. We had a great reaction at Toy Fair, and our marketing programme will include strong focus on digital platforms as well as activation at store level, capitalising on the bright and engaging packaging, powerful branding and event opportunities.”

For more information please contact Re:creation sales on 0118 973 6222 or sales@recreationltd.co.uk.

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