NEWS

Re:creation signs as plush distributor for Larva

Published on: 21st November 2018

Re:creation has signed an exclusive deal to distribute a range of plush toys in the UK based on YouTube animation.

The hit property, owned by Korea-based Tuban, currently has almost 4m YouTube subscribers and more than 260 episodes. It features a variety of edgy but endearing CGI animated characters, with the short episodes having limited or no dialogue and great comic action, making it universal in appeal.

The first three Larva series have been streaming on Netflix as well as the recently launched Larva Island. Available exclusively on Netflix, Larva Island debuted in October and features vignettes about the misadventures of two worms and a host of other characters living on an abandoned island. A feature length movie is also in development for a 2019 release.

Now airing in over 150 countries, the show’s YouTube viewership figures have exploded in 2018, exceeding 50m in September alone, seeing the property draw an audience of over 6m.

Re:creation will work with Larva’s multi-territory licensing partner for plush toys, novelties and plastic collectibles, Commonwealth Toys, to launch a series of plush character toys in the UK, giving fans the chance to bring the Larva world to life at home.

Adrian Mayes, Re:creation sales director, commented: “Larva’s following is incredibly impressive and it’s clear that fans simply can’t get enough of the adventures of Red and Yellow. With new series Larva Island now airing on Netflix, and a theatrical release expected next year, the good news for this property just keeps coming. The plush collection captures the unique personalities within the show perfectly and lives up to the strength of the Larva brand. We’re delighted to be on board with the team at Commonwealth Toys to introduce this exciting line to the UK audience.”

For further information please contact Adrian by emailing sales@recreationltd.co.uk or call 0118 973 6222.

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