The campaign sees Razor featured as a sponsor for the channel’s Sun’s Out, Fun’s Out segment, weekdays from 4-6pm.

With children now enjoying summer holidays away from school, Re:creation has put key Razor products front and centre with a sponsorship deal signed with Cartoon Network.

The campaign, which began this week, sees Razor featured as sponsor for the channel’s Sun’s Out, Fun’s Out segment weekdays from 4-6pm throughout the summer break.

Re:creation senior brand manager, Katy Fletcher, commented: “We’ve worked with the fantastically creative team at Cartoon Network to develop idents that showcase Razor’s new Turbo Jetts and the ever popular Crazy Cart Shift at their very best. With time off and the fantastic weather we’re experiencing, there is no better time to push awareness of the Razor brand. The channel is a perfect fit for Razor, and this exciting partnership sets the tone for a second half packed with high profile marketing activity for this aspirational brand.”

The broadcast activity will be complemented with a digital campaign in conjunction with Cartoon Network.