Plum is the UK’s market leading outdoor toy supplier and has also recently added a range of indoor activity play items and new Scooter distribution deals to its product portfolio. The company’s product ranges are marketed through major high street retailers, specialist independent retailers, and distributed to consumers through the expanding channel of E commerce both in the UK and internationally.
The company operates with facilities in the UK, Hong Kong and Australia and has been trading for 30 years.
The Plum brand positioning strategy is:
For children, parents (and grandparents) who want the best play experience and the best quality, plum is the active play toy of choice because:
Your child’s play experience is our first priority
You’re buying much more than a quality product
You can trust the Plum brand and their ethics
Plum is looking to further develop its market leading position and now seeks to appoint a Key Account Manager with immediate effect.
The ideal candidate will have hands-on experience of managing a portfolio of UK retail accounts and needs to be a dynamic, driven and passionate person who can develop the current established business. This person will strive to get the maximum out of every opportunity and therefore opening new business targets are also critical, so a person who can open doors is required.
To apply, please contact Bradley Wild, Head of UK Sales – email@example.com
Full Job Specification
Key Account Manager
Job Title: Key Account Manager
Reports to: Head of UK Sales
Direct reports: None, but will work closely with UK and International sales teams, NPD and marketing
Main Purpose of the Job
Develop, manage and control a portfolio of National Accounts within the UK, to achieve or exceed agreed sales and profit targets in line with company objectives, and to both range sell to existing customers, and develop new customers.
Work closely with the Management Team to develop and maintain Plum as the market leading brand in its product sectors.
Essential Functions and Responsibilities
a. Maintain and develop existing and new customers through appropriate propositions, activity and other sales methods to optimise quality of service, business growth, and customer satisfaction.
b. Plan and manage personal business portfolio and accounts according to an agreed market development strategy
c. Plan and prioritise personal sales activities, journey plan and customer/prospect contact effectively, and report on actual activity as required
d. Work closely with the Plum senior sales team and coordinate sales and promotional activities.
e. Manage product/service mix, negotiating within agreed margins and according to agreed aims.
f. Conduct regular reviews of business performance and strategies
g. Utilise available tools and internal knowledge to maximise customer and prospect contact and business development opportunities
h. Assist in the preparation of business plans to develop each account to its maximum potential and conduct regular reviews
i. Provide accurate forecasts for designated accounts and assist in the budgeting process as required
j. Maintain accurate records and relevant information relating to customers and prospect’s activities within company internal filing and data systems
k. Ensure excellent product knowledge and the ability to describe benefits to customers and prospects
l. Support sales and marketing activities as required and integrate personal sales efforts with other organised activities such as product launches, promotions, advertising, exhibitions etc.
m. Maintain a good awareness of market and competitor activities and report as necessary.
n. Build strong internal and external relationships, requesting and also providing assistance as required
o. Produce presentations and information portfolios in line with the requirements of our customers and prospects, particularly in Microsoft Word, PowerPoint and Excel
p. Attend and present competently at external customer meetings and internal meetings with key team members of other departments
Key Knowledge and Skills
a. Relevant sales experience in Toy or any other consumer product sectors
b. Experience managing Key / National & Independent retail customers with demonstrated skills in achieving sales, profitability, and budget goals
c. Experience across all major distribution methods
d. Selling, negotiating and influencing skills
e. To be able to liaise and communicate effectively with teams within other departments, particularly marketing, NPD and finance
f. Planning and Organising
g. Strong analytical, critical thinking and problem identification and solving skills
h. MS Office/Outlook
i. High-energy self-starter as well as collaborative team player
a. Full eligibility to work in the UK. Some overseas travel will be required
b. Full UK driving licence