Recruitment

Senior Brand Manager

The Role:

Re:creation is looking to hire a senior brand manager, to report to the general manager. The successful applicant will be responsible for leading all brand activities including business brand planning, product marketing strategy, budgetary control, and trade support strategies.

The senior brand manager will lead the commercial agenda for allocated categories and brands, focusing on the brand and SKU level profitability, life-cycle management, strategic and tactical brand support, and will be responsible for delivering business brand plans and working in collaboration with external and internal customers (brand owners & internal departments). The brand manager is responsible for all key approvals and strategic discussions with licensors, partners and brand owners.

Areas of Focus
Brand Marketing
People
Communications
Project Execution
Strategic Understanding

Key Responsibilities:

Brand Marketing
• Management of any specifically allocated brands and their respective budgets
• Participate in and contribute to the management discussions of the company as appropriate
• Take the internal ‘brand owner’ role, managing respective P&L’s driving the commercial planning for the brand with marketing forecasts
• Direct the formulation of range strategies to include target market, target products by retailer, retailer specific options and core marketing needs
• Preparation of briefs to the for PR, online & design support
• Work closely with the sales team to ensure expectation are clearly set strategic and tactical trade activities are identified and exploited, relationships with key retail buyers are enhanced, business is monitored and evaluated and stock levels controlled.
• Working with senior managers help develop departmental budgets and ensure all costs are identified an allocated correctly.
• Develop effective and strong professional relationships with brand owners and licensors appropriate to gaining best knowledge of brands and licenses.
• Ensure the delivery of effective marketing support from brand owners and licensors as required.
• Direct the management of product lifecycles ensuring stock planning is fully integrated into the marketing plan
• Ensure cost modelling is accurate, current and appropriately signed off for all SKU’s within respective brands
• Lead the evaluation of new products and brands proposed for inclusion in the line plan.
• Ensure all pricing is published, accurate, commercially sound and up to date.
• As part of the brand plan development produce marketing line plan volume forecast for all SKU’s
• Build and maintain strong relationships with all partner suppliers
• Commercially evaluate all marketing campaign activity
• Ensure all such sales aids are of high quality, are commercially relevant and provide the most compelling presentation of the brands and products and create clear rationale to buy
• Ensure the timely production of sales toolkits and presentational material, meeting seasonal preview deadlines

People
• Manage the communications, objective setting, appraisals, training and development of the Brand Marketing team
• Participate in and contribute to the management discussions of the company as appropriate
• Work with peers in a spirit of cooperation

Communications
• Take responsibility to ensure the business is provided with relevant and regular brand marketing information, relating to industry, legislative, customer and internal information
• Effectively communicate throughout the company, with customers and outside suppliers
• Lead regular scheduled meetings with all national account managers and ensure any information requirements including strategic, tactical marketing plans are met.
• Working with key members of the sales, finance and operations teams constantly evaluate sales performance, stock turns versus stock levels

Project Execution
• Ensure that all product approvals are managed appropriately with licensors and/or brand owners
• Present new proposed launches with all relevant documents to the management team in line with the company process

Strategic Understanding
• Understand and implement re:creation vision and corporate objectives
• Actively participate in identification opportunities for improvement in process and procedure within the Marketing department and in cross departmental activities within the company

To apply, please send your CV and covering letter to Naomi Fowler: nfowler@recreationltd.co.uk