NEWS

Recyclings racks up viewers prior to collectibles launch

Published on: 21st January 2022

Recyclings is the world’s first collectible to be made from recycled plastic, with each pack saving five bottle caps from landfill.

Recyclings from Vivid Goliath and Headstart has already racked up 1.2m views on its YouTube channel; this engagement with the digital content is a massive show of support of the consumer appetite for this growing eco-segment and the collectible range is due to launch in stores imminently.

The channel will continue to expand online and showcase a mixture of music videos and animated comedy shorts, with the latest video answering the age-old question; does pineapple belong on pizza? The content will allow kids to learn more about the Recyclings characters and their personalities with new content landing every month.

The world’s first collectible to be made from recycled plastic, Recyclings is hitting shelves now, with a comprehensive marketing campaign launching in February. A full range TVC across key kid’s channels will introduce them to the fun and eco-friendly ethos of the brand.

Recyclings will also be talking to kids on their favourite games and apps and the parent influencer network will showcase the products to grown ups, with creative content across social media sites.

Chloe Burrowes, senior brand manager, said: “We couldn’t ask for a better first reaction to the Recyclings range. It’s clear that the collectible fun and sustainable message is already resonating, and we’re ready to bring our message to wider audiences with our launch marketing campaign. Whether consumers are watching our TV commercial, exploring our YouTube channel (and catchy earworms) or engaging with an influencer’s review on Instagram, they will definitely be aware of the world of Recyclings.”

The cute and collectible Recyclings characters are made from 70% recycled plastic, making playtime matter, by making a difference. Each Recycling saves on average five bottle caps from landfill, which not only means guilt free collecting but also educates kids on sustainability.

From Dumplings to Dragons, Hotdogs to Handbags and Popcorn to Pandas, there are over 90 adorable Recyclings to collect in the first season. Limited edition Recyclings are available in the form of the Glittery Shooting Star, Golden Treasure Chest or Glowing Ghost, which kids can hunt for to make their collection more exciting.

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