The CITV sponsorship has been designed to help raise awareness of Redakai, and is part of a longer-term deal that will see other Spin Master brands featured.
Jacqueline Taylor-Foo, sales director at Spin Master UK, said: “We had extremely positive meetings with retailers at the Toymaster Show. Everyone was very excited about Redakai, its initial sales, and the support we have given the brand since launch to make it a great success.”
Redakai features Blast3D technology that brings characters to life, and stackable game play that shows the impact of each move as it happens.
For further information on Redakai, or to learn how to play, visit www.redakai.com