Redan Alchemy, the IP division of Redan Publishing, has announced their partnership with Imagem, the world’s largest independent music publisher, to explore opportunities to use iconic music and lyrics from their roster of artists and composers.
Michael Gottlieb, CEO of Redan Alchemy, has carved out a niche turning songs into brands to be used on consumer products, a relatively untapped revenue stream for music publishers.
Imagem Music Group represents an expanding catalogue of writers, composers, lyricists and producers across their three units, Imagem Music (Vampire Weekend, M.I.A, Stone Roses, Phil Collins), Boosey & Hawkes (from Aaron Copland and Igor Stravinsky to Benjamin Britten and Karl Jenkins), and Rodgers and Hammerstein (controlling the rights to the world’s most popular stage and film musicals including The Sound Of Music, Oklahoma! and The King and I).
The new licensing partnership with be responsible for the creative exploitation across all units.
Natasha Baldwin, group president creative and marketing at Imagem Creative Services, commented: “Our group offers an impressive range of musical genres and we believe that Redan Alchemy shares our appetite for growth and excellence in all that we do. We look forward to seeing our lyrics being taken out into the market, over the coming months.”
Gottlieb added: “Recent deals have shown that there is a hunger for licensed products featuring popular music lyrics, as they resonate strongly with the buying public. So, I’m delighted to be representing such a rich and diverse catalogue through our new partnership with Imagem.”
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