On 11th February the magazine launched into retailers such as Sainsbury’s, Tesco, WH Smith and OneStop.
The magazine is also for sale in all good independent newsagents in the UK, with an Australia and New Zealand release set to follow on 14th April.
After consistently being voted one of the top characters by readers of Fun To Learn Friends and Fun To Learn Favourites magazines, Boj was a natural choice for the next single-brand dedicated magazine according to Julie Jones, joint MD of Redan Publishing.
She said: “Boj Bag-O-Fun includes a story and activity magazine, colouring book, card activity and a Boj figurine, a must-have for all Boj fans. Since we started including Boj in our multi-character magazines, it’s become clear that not only is the brand a joy to work with, but it’s also proving very popular with our readers. His strong, distinctive style and his inspirational ideas for making, baking, drawing, creating, crafting and recycling lent themselves very well to a magazine special.”
Pesky Productions made a special unboxing video to celebrate the launch, and has seen a spike in Boj’s social media sites since its release.
Pesky’s David Hodgson, producer and co-creator of Boj, added: “We’ve suspected for some time that Boj was really starting to connect with young children in a very special way, but to have this clear proof that kids are loving Boj in magazine form is wonderful.”