As with all Redan titles, Playmobil Magazine will feature stories and activities with an emphasis on learning through fun, and its exclusive, collectable, covermounted figure will be its unique selling point. Each issue will be themed around a specific playset, with the first issue focusing on pirates. There will also be a pull-out poster and the chance to win Playmobil prizes in every issue.
Jamie Dickinson, marketing manager for Playmobil, commented: “We are delighted that Redan will be publishing Playmobil Magazine in the UK. The title has proved incredibly popular across Europe and we hope that the combination of engaging editorial content and the exclusive Playmobil figure covermount, will lead to similar success in the UK.”
Playmobil Magazine will retail at £3.99 and is aimed at boys aged 4-9 years. It will be available from all major and independent newsagents and supermarkets.
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