NEWS

Redlands partners with Elmer Marketing for UK marketing push

Published on: 3rd March 2020

The company’s international portfolio includes the FAO Schwarz and Discovery brands.

Redlands Distribution has joined forces with Vicki Marler-Hausen of Elmer Marketing to spearhead marketing and PR for the company’s portfolio of internationally recognised brands, including FAO Schwarz and Discovery. The company is seeking to expand its retail presence and to bring more of its innovative brands to the UK market.

As marketing consultant in the UK, Vicki will liaise closely with Redlands’ CEO Mark Handley and the ThreeSixty Group on promoting the FAO Schwarz collection and Discovery/Discovery #Mindblown Science and STEM ranges. In addition, she will explore PR opportunities for Sharper Image R/C and robotics, as well as for the iconic BigPiano. Elmer Marketing’s remit covers the management of the company’s marketing calendar, trade show attendance, advertising, PR events and social media, to help deliver creative campaign initiatives and further develop interactive experiences at retail for UK consumers.

Mark Handley, CEO Redlands Distribution, commented: “We are entering an exciting time at Redlands as we grow our retailer partnerships and raise awareness of our fantastic catalogue of exclusive brands in the UK and Ireland. Since launching the flagship FAO Schwarz store in Selfridges last October, and seeing the incredible reaction to our in-store theatre, we are now looking to expand our retail presence and are also keen to bring even more innovative and fun brands to the UK market. I am therefore delighted to welcome Vicki to the team and know that her many years of experience within the toy industry will help open more doors and enable us to put effective marketing plans in place.”

Vicki added: “I have been blown away by the impressive retail space for FAO Schwarz in Selfridges and also by Mark’s enthusiasm, passion and ambitious vision for Redlands and its amazing toy ranges. I am delighted he has invited me to be part of the UK team and I cannot wait to get started on campaign ideas for these famous brands. Anyone wishing to contact me to discuss opportunities can email vicki@redlandsdistribution.com.”

RECENT ARTICLES

Friday Blog

Planes, trains and automobiles…it’s the Friday Blog!

Outdoor Toy Awards 2022 winners announced

See the latest new roles added to Toy World’s recruitment round-up

Spin Master announces new animated series, Vida the Vet

Sylvanian Families launches Pony’s Stylish Hair Salon

Hasbro unveils Nerf’s first ever brand mascot

Licensing-X Germany prepares for October debut

BargainMax.co.uk secures new warehouse facility at PLP Ellesmere Port

B&M launches online home delivery service

WowWee launches My Avastars next gen fashion dolls