The success of the toy department in Reeds Bridge Street furniture and furnishings store has prompted its managing director to open a separate shop close by in Wales Court.
Since Reeds Toy Store started trading in Wales Court, the feedback from customers suggests they’ve enjoyed the space to browse the products.
Jim Carlile, managing director, Reeds Homestore, said: “We introduced toys to the main store two years ago. There was high demand for the toys and our sales did really well – but we really needed the extra space for our products, so we’ve opened the separate toy shop in the precinct to also free up some space in the main store.”
The toy shop stocks all the mainstream traditional toy brands, including Lego and Playmobil and caters for children from nursery to teenagers.
Jim said: “The reaction we’ve had from customers has been very positive so far. We’re now working with 25 new suppliers in addition to the 15 we were working with before to keep up with demand. It’s an exciting future for Reeds in Downham Market.”
This year marks 10 years since Jim took over the store, following the retirement of Jeffrey Reed. Reeds has stood prominently in Downham Market town centre for almost 110 years.