LICENSING NEWS

Register for virtual Asian Licensing Conference

Published on: 21st June 2022

The three-day Asian Licensing Conference, organised by HKTDC, aims to help participants identify licensing opportunities in Asia.

NFTs and Sustainability in Licensing are some of the key topics to be discussed at the Asian Licensing Conference (ALC), to be held virtually from 27th-29th July, 2022.

Organised by the Hong Kong Trade Development Council (HKTDC) and sponsored by Licensing International, the ALC brings together top-notch global licensing executives and Asian entrepreneurs with the aim of shaping an Asian agenda for the worldwide licensing industry. Participants can expand their network of contacts, gather the latest licensing market intelligence and explore business opportunities for cross-sector collaboration and partnership in China and the rest of Asia.

Expert speakers representing various sectors of the industry from around the world will share their insights and experience with the participants, while exploring the opportunities and challenges in the lucrative business of Asian licensing.

Last year, the conference attracted over 40 renowned and high level speakers from across the industry including Activision Blizzard, BBC Studios, Buzzfeed, The Andy Warhol Foundation, United Talent Agency and the Victoria & Albert Museum. Over 23,000 viewers participated in the conference from 25 countries and regions.

In this year’s edition, under the fast-changing business environment, the conference will examine trending topical issues including non-fungible token (NFT), brand collaborations and sectoral crossovers; Sustainability in Licensing; Arts and Culture such as Art Tech and the increasing demand on arts and cultural licences; and Digital Entertainment including e-sports and gaming licensing. The conference will also address market overview and implications to the licensing sector in the post-Covid situation.

Those registering on or before 30th June 2022 can use the code ‘LNO’ under ‘Promotion Code’ on the online form here to waive the participation fee of US$25. Once registered, participants can watch the play back until 26th August.

For more information, see the event highlight video at https://www.linkedin.com/feed/update/urn:li:activity:6930087104014151680

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