LICENSING NEWS

Register now for Brand Licensing Europe 2022

Published on: 10th June 2022

With over 120 companies already confirmed to exhibit, visitor registration for Brand Licensing Europe 2022 in September has now opened.

Hot on the heels of a triumphant in-person return for Licensing Expo in Las Vegas, Brand Licensing Europe (BLE) has now opened online visitor registration. The event brings together thousands of leading retailers and manufacturers to discover the widest range of brands from Europe available for license. The three days of deal-making, networking and trend spotting returns to ExCeL London from 20th-22th September.

Over 120 companies from all over the world – with strong representation from France, Germany, Italy, Spain, Portugal, Denmark, Lithuania, Finland, Netherlands, Norway, Slovenia, Sweden, Switzerland and the UK – are already confirmed to exhibit.

This includes some of the world’s leading brand owners including Paramount, Warner Bros, Hasbro, NBCUniversal, Mattel, Aardman Animations, AC Milan, Acamar Films, Banijay Brands, Asmodee, Asterix, Bandai Namco, Beanstalk, Brandgenuity, Bulldog Licensing, Caroline Mickler, Crunchyroll, Cyber Group Studios, Difuzed, FC Barcelona, Gallimard Jeunesse, IMG Licensing, LMI, Magic Light Pictures, Natural History Museum, Penguin Ventures, Perfetti Van Melle, Royal Museums Greenwich, Sanrio, Sega, Sony Interactive Entertainment Europe, The National Gallery, The Pokémon Company, The Smurfs, V&A, Yale University and many more. Latest names confirmed include Euro Lizenzen, MGA Entertainment, Formula E, Ubisoft, UEFA Club Competitions, Van Gogh Museums, Creative Licensing Corp, Koccaand more.

Thousands of brands are represented on the show floor, from animation to sports, heritage, arts, gaming and more, offering attendees the opportunity to secure the rights to leading brands including My Little Pony, MTV, Top Gun, Chupa Chups, Asterix & Obelix, Paw Patrol, the Victoria & Albert Museum, The Batman, Hello Kitty, Assassin’s Creed, Peter Rabbit, Barbie, Masha & the Bear, the Van Gogh Museum, Formula E, le Petit Prince, Kellogg’s, Sonic the Hedgehog, Sophie la Girafe, Far Cry.

“It was essential to bring BLE back as an in-person event last year,” said Informa Markets SVP of Licensing Anna Knight. “This industry is highly creative and collaborative and relies on face-to-face networking as well as the ability to experience brands first-hand, so we can’t wait to return even stronger this September.”

“We saw some great quality attendees there, and at Licensing Expo last month, which shows the strength and growing appetite for brand collaborations and licensing,” added Anna. “For 2022, we can’t wait to bring the industry back together again and help to drive the conversations that lead to the creation of innovative new products that consumers love. This year’s fashion theme aims to showcase collaborations first-hand and will let retailers and licensees experience brands and products in a more meaningful, engaging way.”

This year’s Brand Licensing Europe fashion theme will be woven throughout the show’s content and spotlight the incredible creativity happening in this sector and its impact on the licensing industry as a whole. From brand collaborations to innovations in the metaverse, retail experiences and sustainability with the continued partnership with Products of Change, the theme will include daily fashion shows on the central catwalk, inspirational product showcases, a high-profile keynote and complementary conference sessions.

Register here for the event which takes place from 20th-22th September.

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