Registration for Toy Fair 2023 now open

Published on: 28th September 2022

250 exhibitors will gather under one roof at Toy Fair 2023, which is set to take place 24th-26th January at London Olympia. 

The British Toy & Hobby Association (BTHA) has announced that Toy Fair 2023 is now open for all buyers, retailers, licensors, media and the wider industry to register for free. The organisers say the whole industry ‘can expect to be wowed’ with exclusive previews of all the hottest new toys, trends and themes for 2023, all whilst enjoying invaluable face-to-face meetings with the wider industry – and all under one roof. Visitors will also be able to access exclusive on-site retail offers. Attendees from any of the past three Toy Fairs will receive a Smart Link to their existing profile to re-register

Taking place between the 24th-26th January at Olympia London, Toy Fair 2023 marks the trade event’s 69th year. The unmissable show will play host to more than 250 exhibiting companies including Learning Resources, IMC Toys, Character Options, Ravensburger, Smiffys, Schleich and Orchard Toys, among many others. Toy Fair will be the UK’s first opportunity of the year for visitors to get hands-on with thousands of exciting new product launches across a range of categories including construction, plush, licensed toys, tech toys, board games and puzzles, plus many more.

For a flavour of what to expect, see highlights from the 2022 show here.

Press Day will be on Tuesday 24th January and the dedicated Influencer Day will return for 2023 on Thursday 26th January. Toy Fair TV and the Demo Zone will also be back for Toy Fair 2023: visitors can see some of the exciting new products in action on the many screens around the show or live from the Demo Zone, as well as on the exhibitors’ stands themselves.

The sold-out show is gearing up to be one of the busiest yet, with renowned names occupying the Grand and National halls. Visitors should also make sure they pay a visit to the Greenhouse Area, which is full of exciting and innovative startups.

Other confirmed exhibitors, both returning and new, include Golden Bear Toys, Hasbro, Gibsons, Lego, Posh Paws International, KAP Toys, Tonies, Magicbox, Just Play, PlayMonster, Smiffys and Marvin’s Magic.

The full floorplan and exhibitor list can be found on the Toy Fair website.

Hayley White, toy buyer at B&M, said: “It’s great having so many of our suppliers under one roof, meaning that we can optimise our time and have multiple meetings in a day. We love the buzz of the hall and look forward to hearing everyone’s whispers about what will be the next big thing.”

Dominique Peckett, director at Smiffys, commented: “We’re excited to be exhibiting at Toy Fair in London this coming January. We see this event as a massive opportunity for us to be able to show all our fantastic new lines and licences we’ve been working on this past year. Toy Fair is the perfect platform to reach new retailers and buyers. It will be great to be able to connect with existing and new customers in the toy industry face to face in the UK.”

The BTHA’s director of Fairs & Special Events, Majen Immink, added: “We can’t wait to welcome visitors to Toy Fair 2023. We’re proud to be the UK’s largest dedicated toy, game and hobby show and understand how important it is for our exhibiting companies and visitors to have face-to-face meetings with contacts across the industry, to help nurture, build and forge those relationships for the year ahead. With thousands of new and exciting products across all categories being showcased, buyers, retailers and the media are in for an inspiring and memorable show.”

To register for your free visitor pass to Toy Fair 2023, please click here. For any registration queries, contact 0845 868 5820, and to keep up to date with all the latest Toy Fair news, follow the show on Instagram and Twitter.


The Toymaster 2024 May show is officially sold out

Heathside Trading announces distribution of Strawberry Shortcake

Exclusive: Libertas Brands’ plans for Fuggler

Peppa Pig celebrates 20th anniversary with Peppa’s Cinema Party

Boti secures victory in copyright infringement case

Friday Blog

Forget about the price tag … it’s the Friday Blog!

Zuru unveils new Mini Brands collection in time for Christmas

Mojo Fun partners with Quercetti in exclusive distribution deal

Plus-Plus partners with Tumble Tots

Exclusive: Deddy Bears on the fright track