NEWS

Research giants join forces with Europe’s biggest licensing show

Published on: 28th June 2012

NPD Group, Planet Retail and GfK are joining Brand Licensing Europe 2012 as ‘Knowledge Partners’ for this year’s show, from 16–18th October at London’s Olympia.

All three organisations will contribute to the event’s content programme, participate in a press conference on the first morning of the show, and panel discussions at the Licensing Academy. In addition, for those who are new to the industry or the show, event sponsor LIMA (Licensing Industry Merchandisers’ Association) will host daily breakfast sessions offering advice and expertise.

Jessica Blue, Brand Licensing Europe show director, said: “We are delighted to be working closely with such prestigious partners who can offer unrivaled knowledge and insight about the market, benefiting our visitors, exhibitors, and the industry as a whole.”

Brand Licensing Europe is attended by the most senior people in the licensing industry and is a must attend in the licensing calendar, bringing the world of licensing together under one roof.

NPD Group is a leading global provider of consumer and retail market research solutions for a wide range of industries, and Planet Retail is the world’s leading retail intelligence provider. GfK is one of the largest market research companies in the world, and joins the show for the first time this year.

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