Research has found that the average busy parents are spending just 56 minutes a day playing one to one with their children. Parents of children as young as 0–2 years of age spare an average of 62 minutes. More than one quarter of mums and dads polled spend 30 minutes or less on quality playtime with toys like puzzles, jigsaws or craft sets.
Three quarters of mums and dads think traditional playtime is better, and the vast majority would like more time to play properly with their children, believing this is what their children prefer, too.
Parents are losing confidence at playing, with the majority (76%) often feeling self conscious and inadequate. Nearly half of parents (49%) felt envious or inadequate in comparison to other parents.
Technology is also impacting on play. High-tech toys are viewed as an easy solution to playtime troubles, with over a quarter of mums and dads putting on a DVD; close to one in five giving kids games consoles; and one in six giving them a smartphone or tablet to play with. 65% of mums and dads felt that demands from work, emails, social media and texts on a daily basis was resulting in less ‘child time’. 93% of people have seen parents playing with smartphones instead of their children and the majority, 60%, think they should switch the phone off and concentrate on their child instead.
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