Retail success for Character Options’ Laser X

Published on: 5th September 2017

Character Options has reported massive sales of Laser X, the real-life infrared gaming experience.

Laser X, the new laser tag blaster game, went on sale at the end of June and has been a stand-out success for summer, and is expected to be one of the most in demand toys this Christmas.

Laser X is the ultimate high tech game of tag which lets users create a real laser arena at home – inside or out, day or night. The blasters have pinpoint accuracy which can blast opponents from over 60 metres away while the vest counts the hits. As players are blasted, their receiver vest will gradually change colour, and if they are hit ten times, they’re out. Gameplay allows for an unlimited number of players so it can be played one-on-one or with the whole neighbourhood. With full colour lighting effects, stereo sound and music, Laser X is a complete gaming experience.

Sophie Beard, Character Options’ brand manager, commented: “Laser X was generating huge volume in the USA, so we brought the launch forward. It has exceeded our expectations. Demand is high, retailers are impressed with sell through and the online reviews are very positive. Laser X has exceptional play value; it’s extremely functional, easy to use and has impressive features which set it apart from the competition. We plan to continue our marketing drive, with activity in place to push Laser X right through to Christmas. TV, digital, influencer and print advertising in kids and gadget publications will continue to make an ongoing impact.”


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