At 170 square metres, the new space, based within the Toy Kingdom department, is three times larger than the previous Lego area.
Guests are able to shop a broader range from the Lego collection including all key themes whilst categories have their own specific space. The space also features 3D models including City, Friends, Star Wars, Ninjago and Creator, all adding to the overall customer experience and inspiring creativity amongst fans.
The focal point is a scale model of Harrods made entirely from Lego bricks which is displayed on the shop floor. The model is made from 72,000 bricks and took Duncan Titmarsh, the UK’s Only Lego certified professional, and his colleague, Kevin Cooper, six months to complete.
Craig Mair, national account director, Lego UK, said: “Lego is delighted with the new space, which offers Harrods’ audience a much improved shopping experience whilst better reflecting the globally iconic status of both brands. The floor is a fabulous showcase for the wonderful world of Lego and the larger area allows us to inspire creativity by featuring a broader range of products from our ever-growing portfolio.”