The award-winning Revell Junior Kit has extended its range to include the hugely popular Super Wings pre-school property.
High impact digital marketing campaigns aimed at the core audiences of children aged 5-10 and their parents, run during the key shopping periods of Easter, summer holidays and pre-Christmas. The campaigns will boost awareness of the range, while targeted pre-roll campaigns will run across traditional YouTube channels (see video below), achieving over 130,000 views, supported by Google ad campaigns across the Google Display Network.
With its child-friendly screw system, Junior Kit Super Wings lets kids instantly transform flying hero Jett and gadget guru Donnie from aeroplanes into robots. These newly tooled, easy-to-assemble construction toys for ages 4+ feature moveable arms and legs, sturdy construction and stickers for decoration.
Jamie Mabbs, country manager, UK & Ireland, Revell GmbH, commented: “Super Wings’ core values include friendship and families, which resonates with the brand values of Junior Kit. There is no other product quite like this in the Super Wings merchandise range, so we’re really looking forward to seeing this collaboration thrive alongside the property’s surge in popularity this year. The digital marketing campaigns will ensure strong sales amongst our established retailers and open new retail channels in the pre-school market.”
Revell Junior Kit is an ideal way for kids to enter the world of model kits. Combining the imagination of a play set with the motor skill development of a construction toy, the kits include large parts that are connected easily using plastic screws and a child-friendly safety screwdriver. Once completed, each model kit transforms into a durable, fully functioning toy. The detailed step-by-step colour instruction manual not only takes kids through the construction stages, but can also be used to disassemble and re-build the toy at a later stage.
Other themes in the range include fire engines, police cars, farm machinery, garbage truck and racing cars, while some model kits also feature light and sound effects.