LICENSING NEWS

Ridley’s Games partners with Disney

Published on: 2nd April 2020

Wild + Wolf’s innovative toy and games brand will produce bespoke games across the Disney, Pixar, Marvel and Star Wars properties.

The award-winning design-led gifting company Wild + Wolf has announced the launch of a range of Ridley’s Games titles that will feature Disney, Pixar, Marvel and Star Wars IP.

Marking the first ever licensed range for the growing games brand, the product collection will consist of games and puzzles featuring gameplay that remains true to, and captures the detail of, the licensed characters and properties. Ridley’s’ best-selling games such as Think Fast! and Selfish will be adapted into licensed editions, popular formats such as reaction games will be developed with unique themes, and completely original games will also be launched across the Disney, Pixar, Marvel and Star Wars franchises.

The contract will include rights across the UK, France, Iberia, GAS, Benelux, Nordics, Italy, CEE, the Middle East, Africa, Australia and New Zealand.

The initial collection will be launching in autumn/winter 2020 will include:

  • Think Fast: Disney Edition
  • Drawsome: Disney Edition
  • Disney Villains Selfish
  • Disney Quiz Trivia
  • Star Wars Force Battle
  • Star Wars Selfish
  • Star Wars Jigsaw Puzzle
  • Star Wars: Mandalorian Game (Name TBC)
  • Star Wars Quiz Trivia
  • Star Wars: Don’t Upset The Wookie
  • Marvel Hulk Smash
  • Marvel Spidey Sense
  • Marvel Quiz Trivia

“We couldn’t be happier to work with Disney,” said Emma Puzey, licensing manager at Wild + Wolf. “Disney, Pixar, Marvel and Star Wars are global household brands that are loved by millions of people around the world. Our licensed range strengthens our mission to create innovative, giftable and entertaining games for all ages.”

The licence comes at a time of significant growth for the games brand, as Ridley’s Games exhibited at its first London Toy Fair earlier this year following a bumper year of award wins. In addition, the company appointed a dedicated UK account manager and expanded its international distribution with translations into multiple languages.

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