Riverside Brands launched by former Nickelodeon senior director

Published on: 5th February 2019

Ashley Holman has launched his own agency after 12 years within the consumer products team at Nickelodeon.

Ashley’s new venture aims to offer a dynamic approach to bringing brands to the UK and EMEA marketplace via three distinct divisions covering licensing, distribution and media.

This approach has already seen him clinch the UK and EMEA outbound licensing representation rights for Zuru Rainbocorns, the new IP from Zuru.

Ashley commented: “After over a decade working with some of the best brands in the world, with some of the best people in the industry, the time was right for me to use this experience to set up a flexible agency which aims to provide a host of bespoke solutions for those looking to take their brands & products to market in the UK and beyond. I’m excited to have the opportunity to kick-start the agency with Zuru Rainbocorns and will be announcing a number of exciting partnerships shortly as well as looking forward to welcoming many more to the Riverside Brands collection as we grow.”

Ashley added: “Zuru Rainbocorns combines some of the year’s hottest trends in toys, including surprise unboxing, unicorns, and sequins into a unique and adorable plush pet. The brand is a global hit at retail already, is supported by an animated webisode series on YouTube and has a huge international marketing campaign behind it. There is wide scope to extend the brand into complementary categories at retail; playing on its core strengths with a fashion forward style, it will be a sure hit for girls all over EMEA.”


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