Rizmo reports successful launch and further investment plans

Published on: 31st October 2019

In the run up to Christmas, Tomy will continue to support the campaign through TV, radio, PR and digital channels.

This September saw the global launch of Rizmo, the first-ever “evolving toy” that listens, learns, remembers and actually grows – both in play value and physical form.

Before its launch, Rizmo was previewed by popular YouTube influencers and industry experts. It went on to win Best Toy in the Variety toy category at the Tokyo Christmas Toy Trade Show and is included within The Toy Insider’s Top 20 Toys for this Christmas. In the run up to Christmas, Tomy will continue to support the campaign through TV, radio, PR and digital channels.

The launch featured a television campaign, which started in September and will continue to December, featuring slots during ITV2 Family Films in October and a six-week Nick Junior sponsorship running until the 30th November. There will also be a 12-week cinema campaign featuring advertising slots during screenings of Disney’s Frozen II.

Tomy has also invested in digital advertising with YouTube True Views, with advertisement slots set to continue until December. This will be supported with investment in advertising on over 150 child-friendly networking sites such as Animal Jam and ecommerce platforms projecting 18,000 clicks.

Ahead of the launch in September, Tomy promoted Rizmo by working with popular YouTube and social media influencers on a paid basis. This generated a combined viewing figure of 5m across YouTube, Facebook and Instagram. In addition, the Rizmo PopJam account quickly gained 15,000 followers since its inception.

A radio campaign with Fun Kids Radio features 350 radio adverts spanning eight weeks, with six including on-air sponsorship. Rizmo took over the Fun Kids Radio homepage, running online competitions for listeners to win their very own Rizmo, and gained over 100,000 impressions. Tomy continues to work closely with magazines such as Jacqueline Wilson, with the investment expected to bring in circulation figures of 110,000 every month from September to December.

David Harms, brand manager, said: “Given the level and breadth of marketing activity and support from our retailers, we expect Rizmo to be on the wish list for many children this Christmas”.

Rizmo is available online and at retail stores for the RSP of £59.99. To learn more visit the website.


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