Saphia Maxamed, who joined the company in 2012 as new business manager, has been promoted to run RMI’s entertainment division.
In her previous role, Saphia developed new businesses for RMI, which led to creating the new entertainment division for the company.
As head of entertainment, Saphia will be developing licensing strategies for RMI’s portfolio of celebrity and entertainment brands. She will continue to work with the current roster of clients, which includes Samantha Faiers, Billie Faiers, Ferne McCann, Sanctum Soho and Hardy Bucks the Movie, as well as new signings.
Saphia is also tasked with supporting the licensees and the properties at retail, including DTRs and creating relationships with key partners.
Vicky Kostura, managing director at RMI, commented: “I am very happy to announce that Saphia has been promoted to the position of head of entertainment. The new title reflects Saphia’s increasingly diverse role both within the department and within the business as a whole. It also recognises the responsibilities associated with the role. Her contribution to driving new businesses for RMI has been invaluable.”