MGA Entertainment has signed RMS International to the licensing programme for the brand.
The deal covering UK and Eire sees RMS International launching a complete range of fashion accessories, art & crafts and novelty items, all inspired by elements of the market-leading collectible L.O.L. Surprise!.
Jamie Lewis, RMS international head of licensing, commented: “We cannot wait to get our new collection into consumers’ hands. Our talented in-house design teams have worked hard to create a fantastically inspired range of products, ticking the box for all the elements that make L.O.L. Surprise! so unique. Each item has interactive or glitzy elements with secret and surprise features, completely in tune with the brand, which fans of the collectibles will love.”
The range launches for autumn/winter covers a variety of price points. From sparkly jewellery charms to light-up glitz balls and design-your-own creations, there is something to add value and surprise to every L.O.L. Surprise! collection.