LICENSING NEWS

Roald Dahl named the greatest storyteller of all time

Published on: 26th June 2017

Author scoops top three places in list of UK’s 15 favourite reads from past 80 years.

A recent nationwide poll of 2,000 adults commissioned by Canon UK to launch its 365 Days of Summer competition saw the acclaimed storyteller come out on top, with over half of the vote.

Roald Dahl saw off competition including Oliver Twist, Charles Dickens, William Shakespeare, and the creator of Harry Potter, JK Rowling.

The BFG, James and the Giant Peach, Charlie and the Chocolate Factory and Matilda are just a handful of the creator’s masterpieces that have captivated children’s imaginations for over 5 decades.

The top ten also included authors Enid Blyton, J.R.R Tolkien, Lewis Carroll, Hans Christian Anderson, and Walt Disney.

Additionally, Charlie and the Chocolate Factory beat Harry Potter as it tops list of children’s books that have stood the test of time in a poll commissioned by the CILIP Carnegie & Kate Greenaway Medals, to see which books from the past 80 years had made the most impact on British families. The poll discovered that 84% of parents actively encourage their children to read their own childhood favourite.

Stephanie Griggs, licensing & design manager at the Roald Dahl Literary Estate commented: “It’s fantastic to see polls such as these from Canon UK and CILIP Carnegie demonstrating that Roald Dahl’s stories are as current and loved today as they have ever been. They continue to resonate deeply with adults who grew up with the books, and are loved by a new generation of children discovering Roald Dahl’s stories for themselves.”

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