Robert Mann announced as President of Toystate Europe

Published on: 9th July 2012

Toystate has announced the appointment of Robert Mann as the President of Toystate Europe.

Robert, who was formerly President of Tomy Europe, has some 30 years experience within the Toy Industry across Europe, and internationally.

Robert said: “This is a great opportunity for me joining a progressive company with high expectations and a desire to be number one. The challenge will be to establish Toystate across Europe supporting and growing existing countries, whilst opening new markets and channels of distribution.”

Simon Cheng, chairman of Toystate International, added: “We are fortunate to have secured the talents of Robert for the European challenges ahead. Toystate, as a company, has seen significant growth within the USA and Asia. Our expectations for Europe are high, and Toystate is investing not only in good people, but in new production facilities and management which will increase our capacity and ensure continued attention to quality and design. Toystate is actively looking for opportunities to enhance its portfolio by acquisition and/or partnership with other brands.”

Robert can be contacted through Toystate’s new offices at Pegasus Business Park East Midlands Airport on 01332 638170 or through his personal email,, and personal telephone, 07917 531 708.

Founded in 1984, Toy State is a manufacturer of licensed and stylized lights and sound vehicles. Its core portfolio includes Road Rippers lights and sound vehicles, as well as Cat and Cat pre-school lights and sound construction toys. The company works in-step with the world’s leading automakers, and Caterpillar, the leading manufacturer of construction equipment.

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