Rocket Licensing has announced Posh Paws and Immediate Media as its first licensees for the show.
Posh Paws will be producing plush, talking plush and beanies of Ruff-Ruff, Tweet, Dave and their friend Hatty the Hamster for launch at retail in spring 2016. Immediate Media has been licensed to include features based on the show in its multi-character magazines CBeebies Weekly and ToyBox.
Rob Wijeratna, joint managing director, Rocket Licensing, said: “After only a few weeks Ruff-Ruff, Tweet and Dave, with its engaging interactive element, is firmly established as a popular kids’ show. No wonder it’s already proving to have strong licensing appeal and looking like a very promising prospect for the retail market.”