Rocket exhibiting Pie Face game at Toy Fair

Published on: 13th January 2014

Ahead of an Italian Spring launch through licensing partners Editrice Giochi, Rocket will introduce its Pie Face action game at Toy Fair in association with Esdevium Games.pieface300

Following the success of Would I Lie To You?, which returns for a new TV series on BBC One in the Spring, Rocket’s latest addition for children and families is set to be supported by a TV advertising campaign and full PR programme in the second half of the year.

Players load the throwing arm with squirty cream, slide their head through the mask, and then watch the tension build as they turn the handles the required number of clicks.

Simple to play, Rocket’s Graham Thornton believes Pie Face is different to current action games. He said: “Rather than a variation on a theme, this is a unique product that is fun to play and simple to assemble.”

See Pie Face and other Rocket products at Toy Fair on the Esdevium Games’ stand, E109. For more details call 01420 593 593 or email

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