Angeles Blanco has also been promoted to director of global licensing.
Rocket Licensing will grow the licensing programme across Beano Studios’ stable of brands in the UK and Ireland. It specialises in strategic marketing plans, brand building and ensuring maximum long term performance for brands.
Emma Scott, CEO of Beano Studios, commented: “As Beano Studios continues to grow its offering, we are excited to have Rocket Licensing on board to extend our licensing portfolio in the UK. With a proven track record of success, I’m confident they will provide opportunities in new categories and build upon our existing licensing partners.”
Rocket Licensing managing directors Rob Wijeratna and Charlie Donaldson, explained: “Rocket Licensing is delighted to be working with Beano Studios to help maximise the potential of the Beano portfolio of brands. Beano has been an important part of growing up for generations and remains as relevant and important now as it has ever been. Dennis & Gnasher, Minnie the Minx, Bananaman and the rest of the Beano characters bring with them both humour and heritage, and we see this as an invaluable combination when it comes to creating innovative and engaging product and a licensing programme with longevity. The Beano has a huge heritage as well as new television, digital content and of course the hugely successful comic to drive recognition and interaction with new generations of children.”
They continued: “There is great scope to have fun with this brand with terms of new product and brand marketing, and moving forward we will be targeting categories including toy, apparel, stationery, games & puzzles, health & beauty and gift.”
Angeles’ promotion follows two years with Beano Studios as part of the team that spearheaded the new licensing strategy across the brand. In her new role, Angeles will lead the development of Beano’s global licensing programme working closely with Rocket Licensing and international agents to develop local licensing programmes for Beano brands.
Angeles commented: “I am looking forward to working closely with Rocket Licensing to further develop our licensing opportunities. Beano is loved across four generations, and powered by our freshly transformed brand, our new content output and rapid digital growth, we’re able to offer a unique proposition to new partners.”
Bettina Koeckler continues to act as a senior consultant on the strategic development of Beano Studios brands.
Beano Studios will be exhibiting on stand E87 and Rocket Licensing will be exhibiting on stand B5 at BLE this October.
Beano Studios will also be announcing international agents very soon.