Newly created role will drive a key component of Rocket’s expansion strategy.
In this newly created post, Richard will further build Rocket’s profile and the profile of its brands at retail, developing and implementing a strategy to drive listings and presence at retail to maximise sales and royalty revenue.
Richard brings to the role extensive licensing experience, a superb contacts book and excellent communication, presentation and sales skills, honed over more than 25 years in the licensing business with major names including Hallmark, DreamWorks and the BBC.
Among his many achievements he launched pre-school brands such as Teletubbies and Tweenies at the BBC and handled the return of Doctor Who. At DreamWorks he oversaw movie licensing on How To Train Your Dragon and the 2016 hit Trolls, as well as developing a TV portfolio that included Noddy and Netflix commissions such as Dinotrux.
Richard commented: “I have known Rocket MDs Rob and Charlie for years and watched in admiration as they grew their agency and built a reputation. Rocket has a wonderfully diverse and inspiring portfolio of brands and it is a delight to be able to join the team. Together I am confident we can make a real impact in the market and I am looking forward to working with the many inspiring creative talents that Rocket represents.”
Rob Wijeratna, joint managing director of Rocket Licensing, added: “This is a new post designed to drive a key component of our strategy and it’s essential to choose a candidate with vast experience, strong communications skills and in-depth knowledge of the licensing industry. Richard offers all these qualities – and more. We are delighted to welcome him on board at the start of what we are sure will be a very exciting year for Rocket Licensing.”