Rocket’s aim is to build on The World of Eric Carle’s current position and to grow its potential in the UK market with an initial focus on The Very Hungry Caterpillar.
Rocket says the licensing programme will emphasise Eric Carle’s signature vibrant colours and iconic characters and draw on the unique style and appeal of the brand to create new categories and extend the range of product available for fans of the brand.
The World of Eric Carle today has over 100 licensees in categories including infant toys, apparel, and home products. Available in major outlets in more than 13 countries, The World of Eric Carle products have won awards and topped sales charts worldwide.
Charlie Donaldson, joint MD at Rocket Licensing, says: “We are absolutely thrilled to be working with Joester Loria and Eric Carle to further develop the World of Eric Carle brands in the UK and are eager to start building on its reputation as a loved, trusted and unique brand. There is a huge opportunity to create a licensing programme that truly reflects the strength and appeal of this celebrated children’s author.”
Debra Joester, CEO at The Joester Loria Group adds: “Rocket’s strength across multiple licensing categories and record of success with a number of brands has made them the obvious choice to grow the licensing base of The World of Eric Carle. We are looking forward to a partnership that will boost awareness of this much-loved brand even further in this pivotal market.”