Rocket Licensing has launched the UK licensing phase for the hit pre-school children’s show Olly the Little White Van.
With a fast-growing audience on CiTV, where it has been broadcasting since the summer, the show has already secured Hornby as master toy partner and Abbey Home Media as DVD partner. Other licensing areas are under discussion or being pursued across a wide range of categories, including: games, publishing, puzzles, gifts, homeware, nightware and apparel.
Hornby is developing a special Scalextric set for pre-schoolers, which will launch in 2012.
The 52 x 5-minute animated series tells the story of the lovable Olly, a little white van with huge personality, energy and enthusiasm, who lives in the magical town of Bumpton. Together with his driver, Stan, and his many friends, including Jethro the tractor, Royston the fire engine and the mischievous Bazza, he loves to help others out while having lots of fun along the way.
Charlie Donaldson, joint MD, Rocket Licensing, says: “The charm and humour of Olly the Little White Van, along with exceptionally strong production values, writing and casting, put the show and the licensing campaign in a very good position in the highly competitive pre-school sector. With Hornby and Abbey already on board and more partners on the way, we think this fun, exciting series has a lot of juice in its tank.”