Fans turned out for the launch of Party Popteenies on Saturday 7th July at the Smyths Toys Superstore in Staples Corner, London.

British pop princess and star of The Ellen Show, singer Rosie McClelland hosted a launch party to unveil the new toys from Spin Master.

Rosie spent her time at the store time chatting to fans and young visitors to the store demonstrating the Pull, Twist and Pop! whilst the Party Popteenies anthem played, putting everyone in a great party mood. The event followed the release of Rosie’s sponsored video on her channel two weeks ago.

The launch is also being supported by TV and a heavy-weight Digital which included a Music.ly campaign, as well as Influencer activity that saw over 5m impressions generated through a dedicated Twitter Party.

The brand’s catchy anthem, Everyone’s Invited has been released as a Music video on the Party Popteenies YouTube channel and has already almost 5m views.

Speaking about the launch activities, Charlotte Yates, marketing manager Spin Master UK, commented: “Smyths along with Rosie did a fantastic job on Saturday engaging with visitors and showing excited girls these fantastic new Party Popteenies. We’ve also had a phenomenal response by many of the UK’s top influencers and the level of engagement through the twitter party has been really encouraging and we’re looking forward to more to come.”