LICENSING NEWS

Rovio bolsters Angry Birds licensing programme

Published on: 10th June 2015

Rovio Entertainment has returned to Licensing Expo with a number of new partnerships for Angry Birds ahead of the film release.

angrybirds-wordpressSpin Master joins Hasbro and Lego in the toy category, taking the rights for figures, environments, remote control and action games whilst the Commonwealth Toy and Novelty Company is adding new plush lines for younger fans.

Hybrid and Freeze have partnered with Rovio for Angry Birds apparel, while Komar is on board for pyjamas and loungewear. Accessory Innovations is providing a collection of backpacks, bags, lunch kits, luggage, headwear and accessories. Dr. Fresh is launching a variety of dental hygiene products.

Randi Spieker, VP, Consumer Products Licensing and Retail for North America, said: “We look to build our brands with longevity by developing licensing strategies that prioritise quality and innovation and by working with leading partners that reflect our vision, dynamism and ambition. The forthcoming release of the Angry Birds movie is a seminal moment in our company’s history and we look forward to working with our new partners to build compelling consumer products programmes in the movie window and far beyond.”

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