Rovio Entertainment today announced plans to restructure and concentrate its activities around three primary business areas: games, media and consumer products.

As a result of these plans, the company will begin employee negotiations on up to 260 redundancies. The negotiations will apply to the whole organisation, excluding those working on the production of the The Angry Birds Movie in the United States and Canada.

“While we have gathered good momentum this year, fundamental changes are needed to ensure Rovio succeeds in its global ambitions to be the leading entertainment company with mobile games at its heart,” says Rovio’s CEO Pekka Rantala.

Pekka Rantala adds: “This is personally a difficult decision. However, it is certain that a leaner and more agile Rovio is absolutely necessary to move forward and take the company to new successes in the future. We will work with and support all our employees through this period of change.”