NEWS

Rovio to create licensing programme for Toonbox Animation’s Kit^n^Kate

Published on: 13th October 2016

Toonbox Animation is partnering with Rovio Entertainment to create a consumer products licensing programme for the animation.

kitnkate480Kit^n^Kate, which airs terrestrially and on Rovio’s own ToonsTV VOD platform, has also been extended for two full seasons, or 72 additional episodes, which makes 104 episodes in total that will be available by the end of 2018.

Since last March, Rovio has acted as the property’s master publishing licensee through its book publishing arm, Kaiken Publishing. As part of a deepening cooperation with Toonbox, Rovio will now also act as Kit^n^Kate’s master licensee globally (excluding Russia and China) across a wide range of consumer product categories, including clothing and toys. It will also develop a licensing programme that builds on and enhances the Kit^n^Kate storyworld.

“Through Kaiken Publishing and ToonsTV, we’ve already gained valuable experience working with the Kit^n^Kate brand, and it was the logical next step to expand our cooperation with Toonbox to consumer products licensing,” said Alex Lambeek, Rovio’s chief commercial officer. “The series has steadily built up a loyal fanbase around the world, and we see healthy demand for high-­quality, meaningful products that can contribute to Kit^n^Kate’s playful, teaching mission.”

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