LICENSING NEWS

Rovio to give keynote address at BLE 2013

Published on: 5th September 2013

Brand Licensing Europe has announced that Rovio will give the Keynote Address at BLE 2013on Tuesday 15th October at 13:00.BLEa300

The speakers will be Rovio’s Jami Laes, EVP gaming, and Naz Cuevas, SVP licensing, and the keynote is titled Angry Birds: how Rovio disrupted the entertainment industry.

Angry Birds was the 52nd game released by the small Finnish gaming company Rovio. That was just three years ago. Now Angry Birds is the number one paid app of all time and, with 250m players every month, the biggest game in the world. It has taken the consumer products market by storm with books in 40 countries, theme parks, plush toys and collaborations with some of the biggest entertainment brands on the planet. A series of animations and the announcement of a feature film cement its place in mainstream entertainment.

Naz Cuevas, Rovio’s SVP licensing, said: “Jami and I are delighted to have been asked to give the keynote at this BLE this year. It’s the perfect forum in which to share stories and lessons learned about the past, present and future of Angry Birds and to talk about how it is re-shaping the entertainment industry. We are preparing something we hope will be full of special insights, humour and expertise we have learned along the way.”

Visitors to BLE 2013 will be able to hear what lies behind the brand, what keeps its heart beating, what adventures there have been along the way and the vision is for its future.

BLE event director, Darren Brechin, said: “We’re thrilled to welcome Rovio to the show floor this year and delighted that Naz and Jami will be giving the keynote and sharing some of the magic of the Angry Birds brand with our visitors. I am looking forward to hearing how Rovio created, built and extended a mobile IP into one of the most sought-after brands of all time.”

The keynote forms part of the Licensing Academy programme of talks and seminars which are held during BLE 2013. They are free to attend and the programme can be found at www.brandlicensing.eu. Brand Licensing Europe 2013 takes place from 15 – 17 October 2013 at London’s Olympia. Registration is now open.

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