Prince Harry and Meghan Markle lookalikes appeared in photos, while a video featuring mini doubles with their ‘new baby’, Baby Annabell, was also commissioned.

The campaign has so far received national coverage including The Mirror and The Express and is being supported by strategic PR activity and social media support though retailer and owned channels.

In the photos, the Harry and Meghan lookalikes pose with the doll on the steps of the famous Lindo Wing birthing suite, and wander the aisles of Smyths with their ‘new baby’ daughter, adding to the speculation that the little royal will be a girl. The couple were pictured shopping for clothes and accessories for the new baby – played by Baby Annabell – with Meghan Markle holding the baby whilst proud father Harry picked out items.

The specially commissioned video shows the mini doubles as they tell stories about the birth of the baby, reveal the Queen’s reaction, a misadventure involving some caviar and even take some jibes at the Duke Of Edinburgh, saying he gifted the couple his car as he ‘doesn’t need it anymore’.

Kasia Leskow, marketing manager for Zapf Creation UK, said: “It’s been great fun celebrating the new royal arrival in this way, we wish Prince Harry and Meghan all the best as they prepare to welcome their baby. Baby Annabell is the perfect gift for the baby and for any new parents, as the dolls follow a child’s development from the moment they are born through to their early school years, making them a perfect companion for each child as they grow.”