Rubies and Bristol Novelty to merge

Published on: 12th August 2020

Rubies has also bid farewell to managing director, Holly Oldham.   

Rubies UK

As the industry shakes itself off from lockdown, Rubies Masquerade Co. and Bristol Novelty have announced the merger of both operations and office functions.

“It’s a real Marquee licences meets fashion forward fun proposition for all our retail partners,” said executive director Peter Warton. “The Rubies and Bristol product lines just complement each other so well. Harry and Sally, Butch and Sundance, MIB, Mr and Mrs Smith, Buzz and Woody, Batman and Robin…the list goes on.”

Mike O’Connell, COO Rubies Masquerade and MD Bristol Novelty, leads the integration and merger of resources, facilities and processes. Having successfully restructured and modernised the Bristol business over a two year period, Mike has been building the foundations to bring the Rubies UK group of companies together. Having already rolled MaskArade Co into Bristol earlier this year, considerable resources will now be consolidated into one operation. The new company’s remit is to make it easier than ever for its retail partners to offer its products to customers.

In a statement released yesterday afternoon, Peter further commented: “The new Rubies  trade website that launched on 19th July marks the beginning of our transition to eCommerce and tech led partner engagement. Those in the know can’t possibly miss the similarity to Bristol’s established trade website. Forward ordering, fulfilment services and bulk order upload are just a few of the tools now available to all our customers. Add to that an effective window into all corners of Rubies consolidated group product warehouses – the entire portfolio is at your fingertips.

But like many organisations around the world, Rubies group of companies must adapt and change to navigate the significant economic consequences of Covid 19. Today we say farewell to Holly Oldham, and of course thank her for her significant efforts. In addition to her return stint as MD, Holly has been a long term and talented licensing executive with Rubies UK over many years. Particularly gifted in the art of public speaking and persuasive presentations, Holly has a thoroughly engaging demeanour and sharp wit. Rubies wishes her well for the future.

To all our partners, we wish you success for the coming season.”


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