Rubies announces partnership with The Children’s Society

Published on: 13th October 2021

Rubies has donated more than 50,000 costumes and accessories for The Children’s Society to sell in its shops, helping to raise funds for vulnerable young people. 

The Children's Society

Skelly and Batwoman pay a visit to a The Children’s Society charity shop.

Rubies has announced a new and exclusive partnership with The Children’s Society, a national charity which supports some of the country’s most vulnerable young people. By donating over 50,000 units of stock for The Children’s Society’s shops to sell, the costume company is helping raise much-needed funds for the charity.

The Children’s Society runs local services supporting children including those suffering neglect, abuse and exploitation, children in care, missing children, those struggling with well-being and mental health, and young refugees. These include children and young people facing new challenges as a result of successive lockdowns, or who have seen existing challenges and dangers made worse by the pandemic. The charity also campaigns and lobbies for changes in policies and laws to better protect children and improve their lives.

One of the biggest sources of funding for The Children’s Society is its 104 charity shops. The organisation also has a strong online presence, running an eBay shop in partnership with Parcelforce. However, lockdowns forced the charity to close its shops, leading to the loss of around £1m every month of vital income. Rubies hopes its donation of over 50,000 costumes and accessories, will helping the charity continue to provide life-changing support to thousands of children and young people every year.

Donna Joyce, head of UK Retail Sales & Business Development, said: “As the world’s leading costume manufacturer, we understand that two of our core audiences are children and parents, and we want to help those who have been left negatively affected by the pandemic. From abuse and neglect to isolation and poverty, the sad reality is that there are too many children not living a safe and fulfilling life. As a business it is our responsibility to help society, and by donating our stock, we know the funds raised will go towards vital help that will change young people’s lives.”

Mark Russell, chief executive at The Children’s Society, said: “This is a fantastic, generous donation by Rubies and we are hugely grateful. Even before the pandemic, thousands of children across the country experienced really serious threats to their safety, happiness and well-being. Since then, they and their peers have faced unprecedented challenges like being unable to see family and friends, attend school or pursue hobbies, and it’s sadly no surprise that some have been exposed to increased risks like exploitation, abuse, poverty and mental ill-health. This wonderful gesture will build on the amazing support our shops have received since reopening from our loyal supporters and customers, helping us to be there for children at this difficult time and give them hope of a brighter future.”

The stock Rubies is donating spans a range of licences and iconic brands, with costumes from Star Wars, DC Comics, Power Rangers, Paw Patrol and L.O.L Surprise! included. Shoppers will be able to buy costumes in The Children’s Society’s dedicated stores as well as via its eBay store.


The Toy Association confirms 2023 New York Toy Fair dates

See the latest new roles added to Toy World’s recruitment round-up

Get involved in the October issue of Toy World

Tiny Pop to air Spin Master’s Mighty Express

Walmart partners with Paramount+ for members

MGA signs multi-year agreement for Armored Saurus

Lego launches new Hogwarts Express Collector’s Edition

Fanattik becomes UK distributor for Handmade by Robots

Disguise unveils Stranger Things costumes and accessory launch

The Pokémon Company International pledges $25m to philanthropic initiatives