LICENSING NEWS

Rubies becomes official dress-up licensee for Numberblocks

Published on: 6th October 2021

Rubies says its costumes will embrace the ethos of Numberblocks by incorporating design components to encourage play through education.

Rubies welcome another impressive licence to its portfolio with the announcement that it has become the official dress-up licensee for Numberblocks. The company says it is delighted to partner with the influential children’s TV show and supply its costumes across EMEA and Australia.

Mike O’Connell, managing director, Rubies UK, commented: “Numberblocks has provided a solid learning foundation for children for years now and is a driving force in the industry for educational fun. The bright colours, quirky animation and catchy songs all encourage young children to explore and find the joy of learning, something Rubies also prides itself in doing with its costumes.”

Numberblocks has a huge fanbase with over 3.76m subscribers to the YouTube channel and over 2.9b lifetime views in just under three and a half years. The show has a global reach of 52 countries and growing. In the UK, Numberblocks is consistently a top ten performer for CBeebies iPlayer, and other territories broadcast on Netflix, Noggin, Kidoodle and Kabillion.

The show was a prominent feature in BBC Lockdown Learning and Sky Kids Learning from Home Collection, as well as creating its own #stayathome activities on social media. Loved by children from ages 2-6, Numberblocks is also valued by parents for the way it makes learning numbers and maths fun and engaging, providing life-long skills.

The innovative costumes will embrace the ethos of Numberblocks by incorporating design components to encourage play through education. The costumes will be available in children’s sizes, making them an ideal costume inspiration for World Book Day, as the Numberblocks feature in their own educational book series, published by Sweet Cherry.

Mike O’Connell added: “We are really pleased to announce this licence as it means our costumes will help encourage this love of learning that we want to see in children. Not only does this show help children explore learning with their own imagination, it also provides a stable base for their future, and we are proud to collaborate with it.”

Joe Elliot, director of Alphablocks Ltd and creator of Numberblocks, said: “We receive many social media posts of fans in homemade costumes of their favourite Numberblock characters so we are delighted to have Rubies on board as our partner for this category that will bring more number magic fun to the fans.”

The costumes are in early development and will be available across EMEA and Australia in 2022.

 

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