Rubies has Halloween all dressed up

Published on: 20th September 2023

October 31st is drawing closer and Rubies has everything retailers need to ensure they’re totally stocked up for Halloween.

Rubies’ portfolio comprises major brands and pop culture properties, including recent hits such as Wednesday, Gabby’s Dollhouse and Monster High as well as iconic characters such as Star Wars’ Darth Vader, Marvel’s Spider-Man, and DC Comics’ Batman, Joker and Harley Quinn.

The Netflix sensation Wednesday is set to be one of the biggest Halloween characters of the year, along with adult Barbie styles. Rubies’ Wednesday Rave’N dress is destined to appear in a host of new TikTok dance recreations, while the company’s Nevermore school uniforms, available for kids and adults, are complemented by accessories including wigs and an ingeniously designed magnetic Thing shoulder sitter.

Building off a phenomenal year with Barbie, Rubies continues to expand its Mattel properties by launching the highly anticipated Monster High costume and accessory range in time for peak season 2023.

Supported by a successful relaunch of the franchise through new content, including a movie, streaming series and more, the new dress-up range reflects the Monster High ethos: embracing everyone’s ‘freaky flaws’. Favourite characters such as Clawdeen Wolf, Draculaura and Frankie Stein are available in standard and deluxe editions with matching wigs. The officially licensed costumes will appeal widely to young fans due to the strong fashion-led franchise identity, while older fans will remember the original series of legendary monsters.

Rubies is launching the officially licensed M3gan dress-up costume, inspired by the terrifying Universal Pictures film. The costume comes with everything fans need to become the robot doll, including a swing-style tan dress with attached striped sleeves and a bow on the front. The costume is available in both children’s and adults’ sizes and is accompanies by prop weapons, wigs and tights.

Rubies’ Monster High costumes

Fans across the globe are eagerly awaiting the brand-new live action Five Nights at Freddy’s film, based off of the popular game series that took TikTok by storm. Rubies already has a wide array of FNAF costumes in child and adult sizes in characters such as Bonnie, Chica, Foxy and Freddy. These costumes are tipped to be one of the most popular ranges for Halloween 2023, with the blockbuster film set to be released on 27th October.

Costumes for couples’ are also on offer. Rubies’ Exercise Barbie and Ken costumes, based on the iconic scene from the Mattel and Warner Bros. Barbie movie, are both stylish and retro – and perfect for Halloween.

Known for its extensive licensed costume portfolio, Rubies also offers a wider range of themed costumes and accessories perfect for Halloween. Featuring everything from classic horror characters such as witches, vampires and ghouls to an enchanting princess range, Rubies has everything retailers need to prepare for the spookiest season of the year.

Retailers can also support their Halloween offering with a wide range of officially licensed Kidrobot plush collectibles, featuring characters like Freddy Krueger, Jason Voorhees, Gremlins and Wednesday.


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