Rubies says the campaign is set to ‘give a little fright and lots of delight’ in the spirit of the spooky occasion.
With Halloween fast approaching, Rubies is pleased to debut its ‘spooktacular’ marketing initiative, Fall in Love with Halloween. The innovative campaign will provide a combination of prominent creative, rich media and engaging activity ideas for Rubies’ core audience along with striking content which can be utilised by its trade customers.
Halloween is by far the biggest event of the year for Rubies, and the company says this year will be no exception. As the world’s largest designer, manufacturer and distributor of fancy dress costumes and accessories, Rubies predicts Halloween will be celebrated by consumers like never before due to the previous two years of minimal festivities. With parties, gatherings, trick-or-treating and many other events planned, Halloween is now seen as the first major occasion of 2021 which will allow consumers to gather and celebrate with the ones they love – while giving them a scare at the same time.
The Fall in Love with Halloween campaign will see Rubies unleash brand-new content across all its social channels, the official website and a range of partnered retail sites. The content will showcase a mixture of new generic costumes and accessories in addition to officially licensed characters such as horror icons Freddy and Jason, and will feature across social channels in a range of new media formats supported by online and print marketing collateral. From what it’s seen so far, Rubies expects the content to have broad appeal among both retailers and consumers looking to celebrate Halloween this year.
The campaign kicked off in June, with Rubies maintaining its reputation for visionary content via an eerie and ambitious photoshoot centred around a blood-curdling vaudeville theme, shot on location with models and circus performers. The size and scale of the shoot was like nothing Rubies has ever undertaken before. Located underneath Bristol’s central train station, Temple Meads, the unique venue offered an original backdrop with quirky oddities used to create exciting and creepy content. The team spent two days working with a wide range of industry professionals and variety of skilled circus performers, all of whom displayed an incredible ability to take the costumes to another level.
Fran Hales, head of Content and Marketing, said: “From initial concepts all the way through to the execution of the content, I am delighted with how each aspect of this marketing campaign is turning out. The photoshoot in particular allowed us to put our own unique spin on what we do as a business, showcasing Rubies’ imaginative ideas when it comes to content generation. What we’ve created in such a small space of time will not only serve us well for Halloween but also for Carnival season. We are keen for our partners to also benefit from our marketing materials and I encourage them to contact us to utilise it on their own channels and platforms.”
Fran added: “With Fall in Love with Halloween, we hope to be able to celebrate Halloween with fans of Rubies, while also welcoming new customers looking for original and creative ways to promote Halloween.”