LICENSING NEWS

Rubies launches new line for Gabby’s Dollhouse

Published on: 3rd July 2023

Rubies has announced the licensed dress-up line for hit pre-school series Gabby’s Dollhouse.

Featuring Gabby, Mercat and Cakey Cat, the collection is set to join Rubies huge portfolio of licences and brands globally. As one of the first brands to bring DreamWorks Animation’s Gabby’s Dollhouse costumes to life for fans, Rubies is excited to see an already strong reception to the range of dress-up.

With four complete costumes including dresses and headbands in each, all finished off with a realistic all-over print, the dress-up is perfect for early years, one of the most popular markets for fancy-dress. The costumes include a Gabby Tutu dress based on the main character’s outfit, a Gabby and Pandy Paws costume, a Cakey Cat tutu dress and a Mercat tutu dress, each with a corresponding headband.

Pete Silver, head of Sales at Rubies Masquerade UK, said: “As we add yet another licence to our catalogue, Gabby’s Dollhouse is set to be one of the most exciting yet. With loyal fans ranging from pre-school to primary years from across the globe, this versatile licence is paving the way for four new, innovative and fun costume sets from us.”

Gabby’s Dollhouse costumes and dress-up from Rubies are available now. New product is already in development for 2024, strengthening the range and brand, aligning with Rubies 365 strategy. The new range will launch in EMEA in time for peak season including World Book Day in the UK and Carnival in greater Europe.

Created and executive produced by celebrated storytellers Traci Paige Johnson and Jennifer Twomey, Gabby’s Dollhouse is a mixed media pre-school series which unboxes a surprise before jumping into an animated world full of adorable cat characters that live inside Gabby’s dollhouse. Rooted in growth mindset, Gabby’s activity-based episodes encourage flexible thinking and learning from one’s mistakes. Following its launch in 2021, the show has charted as a top 10 kids’ series in 89 countries and has become one of the fastest growing brands in the pre-school space, inspiring an award-winning toy line, publishing, home, apparel and more, as well as original music, a top-rated app and a growing YouTube channel visited by millions of fans weekly. Additionally, Gabby’s Dollhouse continues to lend itself to global fan experiences including Universal theme park activations and live events.

 

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