LICENSING NEWS

Rubies listed among latest Dino Ranch licensees

Published on: 24th August 2021

Five new Dino Ranch Licensees are on board across major categories in North America and EMEA, with Rubies heading up costumes and dress up accessories in the latter. 

Dino Ranch LicenseesBoat Rocker has announced a fresh raft of leading licensees for the popular pre-school series Dino Ranch across key categories for EMEA, the US and Canada.

Since its launch in January, the series, set on a ‘pre-Westoric’ family dinosaur ranch, has proved a hit with both audiences and licensees, with multiple deals already secured by Boat Rocker across key consumer categories in numerous territories. The latest deals expand the Dino Ranch licensing programme into toddler bedding, hosiery, holiday ornaments, dress up and compilation magazines, with yet more categories to follow.

Two new deals have been signed for the EMEA region. Kids can become their favourite Dino Ranch character with costumes and dress up accessories from Rubies, which will manufacture and distribute across multiple territories including the UK & Ireland, France, Iberia, Italy, Benelux, Nordics, CEE, Australia and New Zealand. Kennedy Publishing, meanwhile, a UK children’s magazine publisher, will be producing special Dino Ranch compilations featuring stickers, gifts, puzzles and colouring.

Young fans in the US and Canada can look forward to Dino Ranch bedding from Baby Boom Consumer Products, colourful socks, hosiery and Fuzzy Babba slipper socks from High Point Design, and festive holiday ornaments from Kurt S. Adler.

These new licensees follow hot on the heels of recently announced deals for publishing, apparel, swimwear, sleepwear, home décor, timepieces, dress up and costume characters (US/Canada), which begin rollout from early 2022. Global master toy partner Jazwares will launch its Dino Ranch toy range this autumn.

Kate Schlomann, EVP Brand Management and Content Marketing, Boat Rocker Studios, said: “Dino Ranch has been an incredible success since hatching on Disney Junior, where it launched as the No.1 pre-school show. The Dino Ranch YouTube channel (youtube.com/DinoRanch) has engaged fans with a staggering 23m views in seven months. We’ve seen a huge appetite for the show from viewers, licensees and retail buyers alike; Jazwares launched an early drop of the Blitz dino plush on Amazon.com in the US and units completely sold out organically in less than two weeks. We are delighted to welcome another herd of partners to supply young fans with more exciting product across further key categories as public demand is high.”

Dino Ranch (52 x 11’ 3D animation) premiered in January on CBC and CBC Gem (Canada) and in the US on Disney Junior, DisneyNOW. Dino Ranch is also available on Disney+ in the UK, Australia, and the US and the first 26 episodes are available to own on Apple iTunes (US). Since launch, the show has maintained its position as the No.1 show for kids 2-5 in its 12.30pm timeslot and has already been renewed for a second season, which will air in 2022.

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